10 of the Best UK Events to Promote Your Equine Business

The one thing many small businesses struggle with is promotion. If you don’t have any marketing know-how, it may feel like you’re fighting a losing battle. But the best thing about running a business in the equestrian industries is that there are hundreds of events to attend.

The best way to promote your business is to reach out to your customers directly. Whether you sell apparel, horse food or saddles; grabbing a stand at a local event is your best chance of securing a sale. They give you a chance to build relationships with fellow business and your customers. And all without a sales pitch in sight.

Equestrian Events in the UK

We’re so lucky in the UK. Equine events are big news, and the calendar is littered with all sorts of trials, derby’s, races and more where you can promote your company. But instead of trying to compete with huge players in the industry at the likes of Cheltenham and the Grand National, think a little closer to home.

There really is an event for every business in this field, no matter what you sell and how high-end your products are. Here we look at 10 of the best UK based events to promote your equine business:

1. Badminton Horse Trials

Held early in May, the Badminton Horse Trails is a great local event to get involved in. The Trails are often attended by industry elite, making it a great opportunity to gain some high profile exposure. This event gets booked up very quickly, so it’s wise to get in touch as early as possible to secure your spot.

2. The British Jumping Derby

One of the longest standing and most recognised jumping events on the equine calendar, The British Jumping Derby showcases some of the best eventing and show jumping talent around. This event is attended by competitors of all ages and abilities, giving your business an even greater chance of increasing your cliental.

3. CLA Game Fair

Held at Belvoir Castle, Leicestershire, the CLA Game Fair really does have it all. The event has been held annually since the 1950’s, and is attended by over 8,000 people every year. The company also print a catalogue with information on all their exhibitors, increasing your exposure long after the event has ended.

4. Burghley Horse Trials

The Burghley Horse Trials are a 3-day held in September, and is seen as one of the pinnacle trials in the eventing calendar. It is attended by both national and international riders, which is great for small equine companies. You can target a whole new client pool, without neglecting your home customers.

5. Royal Welsh Agricultural Show

The Royal Welsh Agricultural Show attracts over 20,000 visitors each year, making it a great promotional opportunity. Held in July the event really has everything you would need. Some of the best ponies and horses in the country are showcased here. Meaning that whatever your product, you’re bound to fit in and raise your profile.

6. Braham Horse Trials

Held early in June, the Braham Horse Trials is more than an equine event; it is a self-proclaimed social event. Participants range in ability and specialism, and the Trail is growing in popularity year on year. The event has space for 130 exhibitors, so make sure you express your interest well in advance.

7. Gatcombe Horse Trials

Another event in mid July, the Gatcombe Trials is one of the biggest and most prestigious trials in the eventing calendar. Presented by the British Equestrian Trade Association (BETA), Gatcombe is home to dressage, cross country, show jumping and more. This is a hugely popular event and you can promote your equine company to the masses.

8. Blenheim Horse Trials

The international Blenheim Horse Trials is one of the biggest of its kind, attracting over 60,000 visitors a year. Competitors include Olympic medallists, and internationally renowned riders. With this kind of crowd at your fingertips, you really couldn’t be promoting your equine business anywhere better.

9. East Anglian Game and Country Fair

Held in Norwich in late April, the East Anglian Game and Country Fair is heavily marketed in print and on the radio. This means that if you manage to get your name down, you can really increase your visibility – and not just to competitors and visitors.

10. The Longines Royal International Horse Show

The Longines Royal International Horse Show has an impressive history; it has been held annually for over 100 years making it one of the oldest equine events in the world. This event is attended by equines elite across all sorts of disciplines, from show jumping to cross country. With such prestige to its name, this is one event you should be selling at.

With events as varied as the industry itself, promoting your equine business at these events is a great way to gain exposure, increase your cliental, and improve your sales. The best thing is you don’t need much marketing prowess. No-one knows your products better than you, so what better way to sell than directly to your audience?

For more advice and guidance on marketing your equine business at UK events and online, click here to contact Bird and Co Equine – a leading UK equine design and marketing agency.

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